We focus on designing products that open up a wider range of play opportunities for all children. To do this, we look at playground favourites and the general play experiences enjoyed by many children. We also think about the barriers to play for children who may not normally have access to all equipment. We give those products a makeover – or we start from scratch – and come up with new ideas that all children will love.
Thanks to our continuing dialogue with key charities and leading UK and European organisations, we have a genuine understanding of the types of barriers to play that can affect many children.